fresh Retail Born in China Going Global by Ashley Dudarenok
A behind the scenes look at how, in only a few short years, Alibaba CEO Jack Ma’s vision of The New Retail, where 800 million consumers take for granted a world of convenience unimagined anywhere else, has become a reality. This complete integration of online, offline, technology and entertainment has changed the rules of commerce forever.We unpack how a perfect storm of smart devices, digital payments, e-commerce and the need to modernize physical stores led to a complete reimagining of 5,000 years of buying and selling products and services.The long battle between bricks and clicks is over, and the winner is The New Retail.Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, i